Here are some new photos of Elsa Pataky in Beverly Hills Madrid yesterday. She was launching her new fitness book, Max Intensity, which she cowrote with Fernando Sartorius. According to Elsa’s Instagram, it’s a book about sporting a “new philosophy” about workouts and how to get in shape in 90 days. Ninety days… three months… well, it seems like a more comprehensive workout strategy than the “28 day” workout plans or whatever. But you’ve got to know that as soon as you get past those 90 days and drop the workout, you’re probably going to gain whatever weight back.

I kind of wonder if this is Elsa’s new thing? Like, she’s not even doing the acting thing anymore. She’s just moved straight into “married to an A-list actor” territory. Her focus is on taking care of their kids, plus whatever “make work” side projects she’s got, like blogging for Glamour Spain. And writing 90-day workout books. And calling the paps. And banging Chris Hemsworth.

As for her look at the book launch… this outfit is so tragic. It’s really, really bad. And it’s weird because Elsa looks great after giving birth three months ago, so you’d think she would wear something less… goth/glam and RUFFLED. This was an opportunity for a really clean, fresh look. Elsa also did that totally ‘80s wet-look hair style for the event. I have mixed feelings. She is super-pretty, but I’m tired of her short hair and I’m not a fan of the wet-look.

Photos courtesy of Fame/Flynet.

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